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Ad2 Student Advertising Summit
McNamara Alumni Center - The University of Minnesota


February 27th, 2015

The Ultimate Expedition

A voyage through the fields of Marketing and Advertising

It’s adventure like you’ve never seen it before!

Join us in our neck of the woods at one of the boldest events of the year. The Student Advertising Summit gives you the opportunity to navigate the vast horizons of advertising. Although you may not get to climb Mt. Everest or track down Big Foot, you will get to explore the boundaries of this daring industry. We have gathered together the most valiant Trailblazers to share their insights and inspirations with all new lionhearted navigators. Lace up your hiking boots, pack your knapsack, and follow your compass to the greatest expedition of your life. You’ll get the chance to learn from industry experts, trek through agency locations, and participate in portfolio reviews to prepare yourself for the next route in your career. Grab life by the horns on February 27, 2015, and let the adventure begin. Happy Trails!

The Itinerary

Answer the call of the wild and prepare for the most action packed day this side of the river. Immerse yourself in the land of advertising and experience the wonders of this Ultimate Expedition.

  • 7:30-7:55 AM

    Registration/Breakfast
    Registration/Breakfast

    Pick up survival gear and prepare to set off on your adventure. Don’t worry, we’ll provide a bountiful breakfast so you don’t have to catch your own. Find a seat and map out your travels for the day while you interact with other advertising enthusiasts.

  • 7:55-8:10 AM

    Welcome/Intro
    Welcome/Intro

    The SAS Guides will be waiting for your arrival to equip you with your trusty survival pack. Not all who wander are lost, but the Guides will help you to stay on the right path if you happen to lose your way.

  • 8:00-8:30 AM

    Speaker Orientation
    Speaker Orientation

    We would like to provide a warm welcome to our Trailblazers as we provide them with the information they need to navigate the Ad Summit. Speakers will be familiarized with materials for today’s activities.

  • 8:10-8:55 AM

    Keynote Speaker
    Keynote Speaker

    Scott Jenson has been in the design business for over 30 years, working at Apple, Symbian, frog design and Google on projects such as Mac System 7, Apple's User Interface Guidelines, the Newton, Google Mobile Maps, and now the Physical Web.

  • 9:05-12:20 PM

    Breakout Sessions
    Breakout Sessions

    At this point of your excursion, you will venture to a fork in the road. You’ll have the freedom to set your own course for a brief duration. Pick four sessions based on the direction that best fits what you are passionate about. The summit is full of information; it’s up to you to decide which way to turn.

    Breakout Session 1: 9:05 - 9:50
    Breakout Session 2: 9:55 - 10:35  
    Breakout Session 3: 10:45 - 11:30
    Breakout Session 4: 11:35 - 12:20

  • 12:25-1:35 PM

    Lunch
    Lunch

    Even the greatest adventurers need a break. Pull off your hiking boots for a short while to rejuvenate before continuing on with the rest of the day’s activities. We’ll help you tame your growling appetite with a hearty lunch filled with more than just trail mix and dried fruit.

  • 12:50-1:35 PM

    Keynote Speaker 2
    Keynote Speaker 2

    Mimi Kim

  • 1:50-3:05 PM

    Networking Roundtables
    Networking Roundtables

    Venture off the beaten path and roam free. Track down the experts you want to speak with and settle down at a networking post. They are knowledgeable in the perilous territories of Account and Project Management, Public Relations, Social Media, Media, Account Planning, and Creative. Be a gutsy expeditionist and ask the nitty gritty questions to obtain insights in your field of interest.

    1:50 - 2:05
    2:10 - 2:25
    2:30 - 2:45
    2:50 - 3:05

  • 3:10-3:20 PM

    Wrap Up/Closing
    Wrap Up/Closing

    We don’t want you to leaf without saying goodbye! We’ll reconvene after the roundtables as you prepare for the next leg of the day’s journey.

  • 3:30-4:50 PM

    Portfolio Reviews
    Portfolio Reviews

    Take advantage of this incredible opportunity and have your portfolio inspected by some of the finest professionals in the land. They’ll supply you with the tools necessary to stake your claim as a noteworthy individual.

  • 4:00-5:00 PM

    Agency Tours
    Agency Tours

    Venture into unknown terrain and take refuge in a real-life agency habitat. Experience industry experts in the wild and explore with the help of a seasoned trail guide.

  • 5:15-7:15 PM

    Happy Hour
    Happy Hour

    Johnson Great Room
    McNamara Alumni Center
    200 Oak Street S.E.
    Minneapolis, MN 55455

  • 7:30-7:55 AM

    Registration/Breakfastclick for more details
    Registration/Breakfast

    Pick up survival gear and prepare to set off on your adventure. Don’t worry, we’ll provide a bountiful breakfast so you don’t have to catch your own. Find a seat and map out your travels for the day while you interact with other advertising enthusiasts.

  • 7:55-8:10 AM

    Welcome/Introclick for more details
    Welcome/Intro

    The SAS Guides will be waiting for your arrival to equip you with your trusty survival pack. Not all who wander are lost, but the Guides will help you to stay on the right path if you happen to lose your way.

  • 8:00-8:30 AM

    Speaker Orientationclick for more details
    Speaker Orientation

    We would like to provide a warm welcome to our Trailblazers as we provide them with the information they need to navigate the Ad Summit. Speakers will be familiarized with materials for today’s activities.

  • 8:10-8:55 AM

    Keynote Speakerclick for more details
    Keynote Speaker

    Scott Jenson has been in the design business for over 30 years, working at Apple, Symbian, frog design and Google on projects such as Mac System 7, Apple's User Interface Guidelines, the Newton, Google Mobile Maps, and now the Physical Web.

  • 9:05-12:20 PM

    Breakout Sessionsclick for more details
    Breakout Sessions

    At this point of your excursion, you will venture to a fork in the road. You’ll have the freedom to set your own course for a brief duration. Pick four sessions based on the direction that best fits what you are passionate about. The summit is full of information; it’s up to you to decide which way to turn.

    Breakout Session 1: 9:05 - 9:50
    Breakout Session 2: 9:55 - 10:35  
    Breakout Session 3: 10:45 - 11:30
    Breakout Session 4: 11:35 - 12:20

  • 12:25-1:35 PM

    Lunchclick for more details
    Lunch

    Even the greatest adventurers need a break. Pull off your hiking boots for a short while to rejuvenate before continuing on with the rest of the day’s activities. We’ll help you tame your growling appetite with a hearty lunch filled with more than just trail mix and dried fruit.

  • 12:50-1:35 PM

    Keynote Speaker 2click for more details
    Keynote Speaker 2

    Mimi Kim

  • 1:50-3:05 PM

    Networking Roundtablesclick for more details
    Networking Roundtables

    Venture off the beaten path and roam free. Track down the experts you want to speak with and settle down at a networking post. They are knowledgeable in the perilous territories of Account and Project Management, Public Relations, Social Media, Media, Account Planning, and Creative. Be a gutsy expeditionist and ask the nitty gritty questions to obtain insights in your field of interest.

    1:50 - 2:05
    2:10 - 2:25
    2:30 - 2:45
    2:50 - 3:05

  • 3:10-3:20 PM

    Wrap Up/Closingclick for more details
    Wrap Up/Closing

    We don’t want you to leaf without saying goodbye! We’ll reconvene after the roundtables as you prepare for the next leg of the day’s journey.

  • 3:30-4:50 PM

    Portfolio Reviewsclick for more details
    Portfolio Reviews

    Take advantage of this incredible opportunity and have your portfolio inspected by some of the finest professionals in the land. They’ll supply you with the tools necessary to stake your claim as a noteworthy individual.

  • 4:00-5:00 PM

    Agency Toursclick for more details
    Agency Tours

    Venture into unknown terrain and take refuge in a real-life agency habitat. Experience industry experts in the wild and explore with the help of a seasoned trail guide.

  • 5:15-7:15 PM

    Happy Hourclick for more details
    Happy Hour

    Johnson Great Room
    McNamara Alumni Center
    200 Oak Street S.E.
    Minneapolis, MN 55455

The TrailBlazers

  • Scott Jenson

    Product Strategy - Google
    AM Keynote

    Scott has been in the design business for over 30 years. He started at Apple, working on System 7, the Newton and the Apple's Human Interface Guidelines. He was Director of UX design for Symbian, a mobile phone OS company in London and then was a creative director at frog design in San Francisco where he did strategic design work for Skype, HP, and Disney. At Google he worked on the first version of Google Mobile Maps, the mobile version of Google.com and is now leading a project called the Physical Web. 

     

  • Mimi Kim

    Global Account Director/Director of Digital Accounts – W+K
    PM Keynote

    Mimi joined Wieden + Kennedy in 2011 after stints at Deutsch LA and Crispin Porter + Bogusky where she lead clients including Dominos Pizza, HTC, Dr. Pepper, DIRECTV, American Express, and Snapple. Prior to her foray into full–service advertising, Mimi worked at various digital shops and publishing/media companies including space150 in Minneapolis and The Los Angeles Times.  She currently leads Digital Account Service at W+K, Portland and serves as the Global Account Director for Herbal Essences overseeing strategy development, TV, digital, social and media across NA, Latin America, Europe and Asia.

  • Kathryn Duncan

    Managing Partner - CLICK Talent

    As managing director, Kathryn spearheads recruitment for digital media and marketing professionals. A marketing veteran, she has worked closely with ad agencies, in-house corporate agencies, and Fortune 500 companies across the U.S. Kathryn joined FRWD Co., Digital Media Agency in 2010 and launched Click in January 2014.

  • Jason Bakker

    Chief Operating Officer - Campus Media

    Jason is a native Minnesotan and U of MN – Twin Cities alum who has been working in the area of youth marketing for more than a decade. As COO at Campus Media, he is responsible for the day-to-day operations of the agency and consults with advertising agencies and national brands on how to market to college students.

  • Mike Lescarbeau

    Chief Executive Officer - Carmichael Lynch

    Mike Lescarbeau is the Chief Executive Officer at Carmichael Lynch, an agency renowned for highly visible work for Subaru and Jack Link’s, among others. Lescarbeau is the recipient of the American Advertising Federation’s 2014 Corporate Leader Award for Diversity and serves on the board of directors for The BrandLab.

  • Ed Huerta-Margotta

    Director of Talent Acquisition - Carmichael Lynch

    Ed is currently Director of Talent Acquisition with Carmichael Lynch. He also co-chairs the IPG Recruiters Roundtable and founded and chairs both Carmichael Lynch’s DIAL (Diversity Inclusion Action League) Committee and IPG’s Twin Cities MERGE Committee. Decidedly some of his proudest accomplishments.

  • Patrick Hunt

    President + CEO - Hunt Adkins 

    Patrick founded Hunt Adkins in 1991 with a mission to create ads that don’t make you want to lie down in front of a runaway cement truck. Prior to HA, Patrick owned and sold a Utah-based entertainment newspaper, spent time at Fallon McElligott, and lead the charge client-side. He is also General Chair of the 2016 Ryder Cup.

  • Katie Miller

    Account Supervisor, Social and Emerging Media - Olson

    Katie specializes in galvanizing brand communities online through holistic activations, strategy, content creation, and execution. Katie works on wet n wild, Discover Boating, Minnesota Lottery, McDonald's and Supercuts. She's been quoted as an industry expert in publications such as Wall Street Journal and Star Tribune. 

  • Stephanie Thompson

    Account Director - Olson

    After 10 years of leading connections planning for a variety of brands, Stephanie’s role evolved from Strategy to Client Services as she took the reins on Saucony, then wet n wild. Her passionately progressive, channel-agnostic approach arms storied brands with next-generation strategies to foster engagement at every turn.

  • Mohamed Sakallah

    Director of Event Execution - Flash

    Mo is a recent graduate of the U of M. Through his collegiate career, Mo gained a wide variety of experiences with different brands and industries. Focusing on execution, Mo brings strategy and innovation to life. From Twitter-powered rocket launchers, to weekly all-nighters, he finds his calling in making things happen.

     

  • Emily Shannon

    Director of Digital - Mall of America®

     As Director of Digital at Mall of America®, Emily develops social and digital strategy that serves more than 42M visitors a year, identifying new ways to enhance the retail and entertainment experience at MOA™ with emerging technology. She brings seven years of agency experience to her role.

  • Kelsey Sells

    Account Manager - Hubbard Radio 

    At Hubbard Radio, myTalk107.1 and Hubbard Interactive, Kelsey identifies client's marketing needs and finds solutions to help businesses grow. She creates integrated marketing campaigns using radio, event planning and execution, cross-promotional sponsorships, social media integration, and online outreach.

  • Melissa Budensiek

    Digital and Social Media Consultant - Hubbard Radio

    Melissa works with some amazing clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized campaigns that drive online interaction, enhance customer experience, and create lead generation for medium to large-scale companies.  

  • Adam Dince

    Director of Earned Media - Deluxe

    Adam Dince (@adamdince) is the Director of Earned Media at Deluxe Corporation. Prior to Deluxe, Adam was VP, Director of Search & Content Strategy at MRM McCann in NYC. Adam is a sought after industry speaker & avid blogger. He keeps his own blog, www.adamdince.com, & contributes to highly reputable digital publications.

  • Andi Dickson

    Principal - SixSpeed

    Since opening in 2010, Andi has helped lead SixSpeed (@_SixSpeed) to the forefront of the brand experience game, from national events like Polaris’ Camp RZR to local spectacle with Red Bull Crashed Ice. With his diverse toolkit of 45 employees, SixSpeed blends creative execution with a distinct Midwest work boot mentality.

  • Meredith Zander

    Media Supervisor - Haworth Media

    Meredith Zander is a U of M alumna who began her media career at Haworth. She is a Media Supervisor that oversees the strategic planning of multiple iconic brands; consistently pushing the boundaries of media innovations.

  • Brittney Rogowski

    Associate Media Director - Haworth Marketing + Media

    Brittney has been working in the media market for nearly 10 years. Her career began at Campbell Mithun where she worked on everything from banking to granola bars to tax prep and butter. Now in her third year at Haworth, Brittney is the Associate Media Director working on some of the most fun and beloved brands around.

  • Shawn Kardell

    UX Director - Mirum

    Shawn’s career drive is to design experiences with epic meaning for the connected life. With 16 years experience, he directs UX strategy & design for digital engagements on the web, mobile web, mobile apps, software, and device platforms. Shawn has worked with many different clients to enhance digital presence.

  • John King

    Chief Marketing Officer - Fallon

    Since joining Fallon in 2007, John has been the director of account planning, chief communications officer and director of brand innovation. He brings competitive fire at Fallon, drawing motivation from a sign that was in the Kansas City Chiefs’ locker room: “IT IS EASIER TO WIN THAN TO TRY AND EXPLAIN WHY YOU DIDN’T.”

  • Michael Santee

    Sr. Interactive Media Strategist - Mithun | Compass Point Media

    Former Lucky 13 Intern, Michael now leads media strategy for Pandora and Toro. In addition to his client responsibilities he runs Compass Point’s internal programmatic offering.

     

  • Sean O’Brien

    Director of Technology & Innovation, MITHUN

    Sean and his team develops technically sophisticated, immersive consumer experiences and applications that give his clients competitive advantage.  Here are some of his recent thoughts on advertising: http://goo.gl/9hrRAA

  • Sara Kosiorek

    Director of Agency Operations - Periscope 

    MTV, Nickelodeon, and NBC’s Olympics are just a few brands that have benefitted from Sara’s Harvard smarts. After two decades in the biz, Sara’s passion for turning good things into great things makes her the perfect lead for Periscope’s HR & Tech teams; ensuring employees have everything they need to Do Things People Love.

  • Carrie Mielke

    VP Account Director - KNOCK

    Carrie is an exceptional frontline client advocate and partner, serving as liaison and lead on KNOCK accounts including Target, Abbott Diabetes, and Maidenform. She lives and breathes the heart of a brand, steering teams to the successful creation and implementation of her clients’ most impactful initiatives.

  • Laura Qvale

    Creative Director - KNOCK

    Laura’s work is immediately identifiable as hers, simply because her approach elevates every nuance, setting the perfect mood to motivate and inspire. She cultivates this attention to detail in her creative teams, drawing on deep experience with Target, Harry & David, Michaels, Von Maur and other retail brands.

  • Scott Jenson

  • Mimi Kim

  • Kathryn Duncan

  • Jason Bakker

  • Mike Lescarbeau

  • Ed Huerta-Margotta

  • Patrick Hunt

  • Katie Miller

  • Stephanie Thompson

  • Mohamed Sakallah

  • Emily Shannon

  • Kelsey Sells

  • Melissa Budensiek

  • Adam Dince

  • Andi Dickson

  • Meredith Zander

  • Brittney Rogowski

  • Shawn Kardell

  • John King

  • Michael Santee

  • Sean O’Brien

  • Sara Kosiorek

  • Carrie Mielke

  • Laura Qvale

The Grand Destination

Campfire Connections

McNamara Alumni Center

Johnson Great Room

5:15-7:15 PM

Weary wayfarers can relax as our journey winds down. Now is your time to branch out and make connections with the brightest fireflies in the forest. Leave your canteen at home, toast some s’mores, and join in on the conversations.

Groundwork

  • Attire

    Wash your muddy garments in the stream and hang them to dry as you search for the perfect footgear to cover your bare feet. Business casual threads are suggested for this grand adventure. Knock on wood and hope that no one dons the same trappings as you.

  • Tools

    Pack up your knapsack with all of the essential gear on your checklist. This can include business cards, portfolios, resumes, and any other items you may want to share with industry professionals. Make certain they are polished with your distinctive flare to illuminate your personal attributes. Don’t forget to pack in a journal and writing utensil to jot down important observations! 

  • Provisions

    Travel the distance necessary to learn about speakers beforehand to be able to make intellectual inquiries. While you may not need to know all of the creatures in the forest, it would be helpful to arm yourself with information to better your Summit experience. Be brave enough to make worthwhile connections.

Register Today

Wayfarers and wanderers are strongly encouraged to register for this event. While we wish to welcome all who venture in, space is limited.

MEMBERS

  1/2/2015 to 2/26/2015 -$45 Regular Registration 
2/27/2015 - $50 Walk-in Registration 

NON-MEMBERS

  1/2/2015 to 2/26/2015 - $50 Regular Registration 
2/27/2015 - $55 Walk-in Registration 

The Sponsors

On behalf of the Student Advertising Summit, we are on top of the world with gratitude for our sponsors. Navigating this journey would be impossible without the direction and gear from these amazing adventurers. Thank you!

The Guides

Meet the Committee

 

  • Samantha Steinbring

    Co-Director

    @ssteinbring

  • Stacia Zembal

    Co-Director

    @SZembal

  • Alyx Svatek

    Account Management Lead

    @alyxsvatek

  • Andrew Kent

    Account Management Intern

    @tnek_werdna

  • Cindy Love

    Account Management Intern

    @cyndercalls

  • Maddie Henke

    Project Management Lead

    @Madeline_Henke

  • Laura Siirila

    Project Management Intern 

    @LauraSiirila

  • Alissa Trudel

    Project Management Intern

    @alissatrudel

  • Laura Schmidt

    Creative Lead

    @lauraschmidtmn

  • Scott White

    Creative Intern

    @scottwhite22

  • Sam Lindsay

    Creative Intern

    @samuelindsay

  • Alexandra Braasch

    Copywriter Lead

    @alexandrabraasc

  • Erin Slayton

    Copywriting Intern

    @rinni_tintin

  • Bailey Alto

    Analytics Lead

    @bailey_alto

  • Tina Lu

    Analytics Intern

    @tinalu27

  • Megan Hernick

    Analytics Intern

    @meganmargarett

  • Valory Schoenecker

    Public Relations & Social Media Lead

    @ValSchoenecker

  • Megan Howe

    Public Relations & Social Media Intern

    @mhowe9293

  • Jayna Anderson

    Public Relations & Social Media Intern

     

  • Jenna Borys

    Media Planning Lead

    @jen_bor

  • Alyse Brunella

    Media Planner

    @alysebrunella

  • Tiffany Luong

    Brand Ambassador Lead

    @teafaknee

  • Tyrelle Schweitzer

    Brand Ambassador

    @tyschweitzer

  • Elizabeth Luke

    Brand Ambassador

     

Interested in Being a part of the Student Advertising Summit’s next big Adventure?

The Student Advertising Summit is always on the lookout for innovative expeditioners with courageous ideas. Choose a path to volunteer in: Account Management, Project Management, Creative, Social/Public Relations, Analytics, and Brand Ambassador positions. Plant your roots in the marketing and advertising fields and work side by side with other emerging professionals just like yourself.


Email us at studentadvertisingsummit@gmail.com for more information

Connect with us

Looking for adventure? Interact with the Guides outside of the Summit.