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Ad2 Student Advertising Summit
McNamara Alumni Center - The University of Minnesota

The Ultimate Expedition

A voyage through the fields of Marketing and Advertising

It’s adventure like you’ve never seen it before!

Join us in our neck of the woods at one of the boldest events of the year. The Student Advertising Summit gives you the opportunity to navigate the vast horizons of advertising. Although you may not get to climb Mt. Everest or track down Big Foot, you will get to explore the boundaries of this daring industry. We have gathered together the most valiant Trailblazers to share their insights and inspirations with all new lionhearted navigators. Lace up your hiking boots, pack your knapsack, and follow your compass to the greatest expedition of your life. You’ll get the chance to learn from industry experts, trek through agency locations, and participate in portfolio reviews to prepare yourself for the next route in your career. Grab life by the horns on February 27, 2015, and let the adventure begin. Happy Trails!

The Itinerary

Answer the call of the wild and prepare for the most action packed day this side of the river. Immerse yourself in the land of advertising and experience the wonders of this Ultimate Expedition.

  • 7:30-7:55 AM

    Registration/Breakfast
    Registration/Breakfast

    Pick up survival gear and prepare to set off on your adventure. Don’t worry, we’ll provide a bountiful breakfast so you don’t have to catch your own. Find a seat and map out your travels for the day while you interact with other advertising enthusiasts.

  • 7:55-8:10 AM

    Welcome/Intro
    Welcome/Intro

    The SAS Guides will be waiting for your arrival to equip you with your trusty survival pack. Not all who wander are lost, but the Guides will help you to stay on the right path if you happen to lose your way.

  • 8:00-8:30 AM

    Speaker Orientation
    Speaker Orientation

    We would like to provide a warm welcome to our Trailblazers as we provide them with the information they need to navigate the Ad Summit. Speakers will be familiarized with materials for today’s activities.

  • 8:10-8:55 AM

    Keynote Speaker
    Keynote Speaker

    Scott Jenson has been in the design business for over 30 years, working at Apple, Symbian, frog design and Google on projects such as Mac System 7, Apple's User Interface Guidelines, the Newton, Google Mobile Maps, and now the Physical Web.

  • 9:05-12:20 PM

    Breakout Sessions
    Breakout Sessions

    At this point of your excursion, you will venture to a fork in the road. You’ll have the freedom to set your own course for a brief duration. Pick four sessions based on the direction that best fits what you are passionate about. The summit is full of information; it’s up to you to decide which way to turn.

    Breakout Session 1: 9:05 - 9:50
    Breakout Session 2: 9:55 - 10:35  
    Breakout Session 3: 10:45 - 11:30
    Breakout Session 4: 11:35 - 12:20

  • 12:25-1:35 PM

    Lunch
    Lunch

    Even the greatest adventurers need a break. Pull off your hiking boots for a short while to rejuvenate before continuing on with the rest of the day’s activities. We’ll help you tame your growling appetite with a hearty lunch filled with more than just trail mix and dried fruit.

  • 12:50-1:35 PM

    Keynote Speaker 2
    Keynote Speaker 2

    Mimi Kim

  • 1:50-3:05 PM

    Networking Roundtables
    Networking Roundtables

    Venture off the beaten path and roam free. Track down the experts you want to speak with and settle down at a networking post. They are knowledgeable in the perilous territories of Account and Project Management, Public Relations, Social Media, Media, Account Planning, and Creative. Be a gutsy expeditionist and ask the nitty gritty questions to obtain insights in your field of interest.

    1:50 - 2:50
    1:50 - 2:05
    2:10 - 2:25
    2:30 - 2:45
    2:50 - 3:05

  • 3:10-3:20 PM

    Wrap Up/Closing
    Wrap Up/Closing

    We don’t want you to leaf without saying goodbye! We’ll reconvene after the roundtables as you prepare for the next leg of the day’s journey.

  • 3:30-4:50 PM

    Portfolio Reviews
    Portfolio Reviews

    Take advantage of this incredible opportunity and have your portfolio inspected by some of the finest professionals in the land. They’ll supply you with the tools necessary to stake your claim as a noteworthy individual.

  • 4:00-5:00 PM

    Agency Tours
    Agency Tours

    Venture into unknown terrain and take refuge in a real-life agency habitat. Experience industry experts in the wild and explore with the help of a seasoned trail guide.

  • 5:15-7:15 PM

    Happy Hour
    Happy Hour

    Johnson Great Room
    McNamara Alumni Center
    200 Oak Street S.E.
    Minneapolis, MN 55455

  • 7:30-7:55 AM

    Registration/Breakfastclick for more details
    Registration/Breakfast

    Pick up survival gear and prepare to set off on your adventure. Don’t worry, we’ll provide a bountiful breakfast so you don’t have to catch your own. Find a seat and map out your travels for the day while you interact with other advertising enthusiasts.

  • 7:55-8:10 AM

    Welcome/Introclick for more details
    Welcome/Intro

    The SAS Guides will be waiting for your arrival to equip you with your trusty survival pack. Not all who wander are lost, but the Guides will help you to stay on the right path if you happen to lose your way.

  • 8:00-8:30 AM

    Speaker Orientationclick for more details
    Speaker Orientation

    We would like to provide a warm welcome to our Trailblazers as we provide them with the information they need to navigate the Ad Summit. Speakers will be familiarized with materials for today’s activities.

  • 8:10-8:55 AM

    Keynote Speakerclick for more details
    Keynote Speaker

    Scott Jenson has been in the design business for over 30 years, working at Apple, Symbian, frog design and Google on projects such as Mac System 7, Apple's User Interface Guidelines, the Newton, Google Mobile Maps, and now the Physical Web.

  • 9:05-12:20 PM

    Breakout Sessionsclick for more details
    Breakout Sessions

    At this point of your excursion, you will venture to a fork in the road. You’ll have the freedom to set your own course for a brief duration. Pick four sessions based on the direction that best fits what you are passionate about. The summit is full of information; it’s up to you to decide which way to turn.

    Breakout Session 1: 9:05 - 9:50
    Breakout Session 2: 9:55 - 10:35  
    Breakout Session 3: 10:45 - 11:30
    Breakout Session 4: 11:35 - 12:20

  • 12:25-1:35 PM

    Lunchclick for more details
    Lunch

    Even the greatest adventurers need a break. Pull off your hiking boots for a short while to rejuvenate before continuing on with the rest of the day’s activities. We’ll help you tame your growling appetite with a hearty lunch filled with more than just trail mix and dried fruit.

  • 12:50-1:35 PM

    Keynote Speaker 2click for more details
    Keynote Speaker 2

    Mimi Kim

  • 1:50-3:05 PM

    Networking Roundtablesclick for more details
    Networking Roundtables

    Venture off the beaten path and roam free. Track down the experts you want to speak with and settle down at a networking post. They are knowledgeable in the perilous territories of Account and Project Management, Public Relations, Social Media, Media, Account Planning, and Creative. Be a gutsy expeditionist and ask the nitty gritty questions to obtain insights in your field of interest.

    1:50 - 2:50
    1:50 - 2:05
    2:10 - 2:25
    2:30 - 2:45
    2:50 - 3:05

  • 3:10-3:20 PM

    Wrap Up/Closingclick for more details
    Wrap Up/Closing

    We don’t want you to leaf without saying goodbye! We’ll reconvene after the roundtables as you prepare for the next leg of the day’s journey.

  • 3:30-4:50 PM

    Portfolio Reviewsclick for more details
    Portfolio Reviews

    Take advantage of this incredible opportunity and have your portfolio inspected by some of the finest professionals in the land. They’ll supply you with the tools necessary to stake your claim as a noteworthy individual.

  • 4:00-5:00 PM

    Agency Toursclick for more details
    Agency Tours

    Venture into unknown terrain and take refuge in a real-life agency habitat. Experience industry experts in the wild and explore with the help of a seasoned trail guide.

  • 5:15-7:15 PM

    Happy Hourclick for more details
    Happy Hour

    Johnson Great Room
    McNamara Alumni Center
    200 Oak Street S.E.
    Minneapolis, MN 55455

The TrailBlazers

  • Scott Jensen

    Product Strategy - Google
    Scott has been in the design business for over 30 years. He started at Apple, working on System 7, the Newton and the Apple's Human Interface Guidelines. He was Director of UX design for Symbian, a mobile phone OS company in London and then was a creative director at frog design in San Francisco where he did strategic design work for Skype, HP, and Disney. At Google he worked on the first version of Google Mobile Maps, the mobile version of Google.com and is now leading a project called the Physical Web. 

     

  • Mimi Kim

    Global Account Director/Director of Digital Accounts – W+K
    Mimi joined Wieden + Kennedy in 2011 after stints at Deutsch LA and Crispin Porter + Bogusky where she lead clients including Dominos Pizza, HTC, Dr. Pepper, DIRECTV, American Express, and Snapple. Prior to her foray into full–service advertising, Mimi worked at various digital shops and publishing/media companies including space150 in Minneapolis and The Los Angeles Times.  She currently leads Digital Account Service at W+K, Portland and serves as the Global Account Director for Herbal Essences overseeing strategy development, TV, digital, social and media across NA, Latin America, Europe and Asia.

  • Scott Jensen

  • Mimi Kim

The Grand Destination

Campfire Connections

McNamara Alumni Center

Johnson Great Room

5:15-7:15 PM

Weary wayfarers can relax as our journey winds down. Now is your time to branch out and make connections with the brightest fireflies in the forest. Leave your canteen at home, toast some s’mores, and join in on the conversations.

Groundwork

  • Attire

    Wash your muddy garments in the stream and hang them to dry as you search for the perfect footgear to cover your bare feet. Business casual threads are suggested for this grand adventure. Knock on wood and hope that no one dons the same trappings as you.

  • Tools

    Pack up your knapsack with all of the essential gear on your checklist. This can include business cards, portfolios, resumes, and any other items you may want to share with industry professionals. Make certain they are polished with your distinctive flare to illuminate your personal attributes. Don’t forget to pack in a journal and writing utensil to jot down important observations! 

  • Provisions

    Travel the distance necessary to learn about speakers beforehand to be able to make intellectual inquiries. While you may not need to know all of the creatures in the forest, it would be helpful to arm yourself with information to better your Summit experience. Be brave enough to make worthwhile connections.

Register Today

Wayfarers and wanderers are strongly encouraged to register for this event. While we wish to welcome all who venture in, space is limited.

MEMBERS

 12/18/14 to 1/1/2015 - $35 Holiday Special 
 1/2/2015 to 2/26/2015 -$45 Regular Registration 
2/27/2015 - $50 Walk-in Registration 

NON-MEMBERS

 12/18/2014 to 1/1/2015 - $40 Holiday Special 
1/2/2015 to 2/26/2015 - $50 Regular Registration 
2/27/2015 - $55 Walk-in Registration 

The Sponsors

On behalf of the Student Advertising Summit, we are on top of the world with gratitude for our sponsors. Navigating this journey would be impossible without the direction and gear from these amazing adventurers. Thank you!

The Guides

Meet the Committee

 

  • Samantha Steinbring

    Co-Director

    @ssteinbring

  • Stacia Zembal

    Co-Director

    @SZembal

  • Alyx Svatek

    Account Management Lead

    @alyxsvatek

  • Maddie Henke

    Project Management Lead

    @Madeline_Henke

  • Laura Schmidt

    Creative Lead

    @lauraschmidtmn

  • Alexandra Braasch

    Copywriter Lead

    @alexandrabraasc

  • Bailey Alto

    Analytics Lead

    @bailey_alto

  • Valory Schoenecker

    Public Relations & Social Media Lead

    @ValSchoenecker

  • Tiffany Luong

    Brand Ambassador Lead

    @teafaknee

Interested in Being a part of the Student Advertising Summit’s next big Adventure?

The Student Advertising Summit is always on the lookout for innovative expeditioners with courageous ideas. Choose a path to volunteer in: Account Management, Project Management, Creative, Social/Public Relations, Analytics, and Brand Ambassador positions. Plant your roots in the marketing and advertising fields and work side by side with other emerging professionals just like yourself.


Email us at studentadvertisingsummit@gmail.com for more information

Connect with us

Looking for adventure? Interact with the Guides outside of the Summit.